Zhen Cao is specialized in virtual reality games and films. She is actively helping with VR companies in business side. She had her hands on experience about multiplayer multiplatform VR experience in NYU media research lab under Oscar winning professor Ken Perlin.
She was responsible for Intellectual Property acquisition from leading Chinese entertainment groups, Huace Film & TV and Hengdian Group, with Alpha Animation. Zhen worked with Alibaba Group, JD.com to establish varies cooperations on marketing and procurement of IP branded items that generated 9X ROI. She also has experience in CCTV, Volkswagen Group China in marketing and directing section.
Her practice explores digital-humanity interactions and the poetics of space, social, fine art and aesthetics. She cares the relationship between the human and technology. She is exploring the business side of VR, finding creative ways to bring VR to consumers.